Coca-cola rolls with the global punches in it markets; soft-drink giant's chief's actions affirm commitment abroad despite economic gloom

Article Abstract:

Coca-Cola CEO M. Douglas Ivester is confident that the soft drink giant will weather the economic gloom that has pervaded the Asian region, Russia and Brazil. Coca-cola has employed marketing strategies such as making its products more affordable in Brazil and Indonesia and increasing its advertising in Russia. It has not backtracked either in its investments abroad, most especially in Japan and in Russia. These, despite the decline in earnings that resulted from the Asian economic crisis and weak foreign currencies.

Canned & Bottled Soft Drinks, Soft Drink Manufacturing, Management, Soft drinks, Coca-Cola Co. (Atlanta, Georgia), Soft drink industry, Ivester, M. Douglas

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Who's news: Delphi Automotive Systems

Article Abstract:

Delphi Automotive Systems Corp. has a new vice president, James Spencer, who was also appointed president of the company's Asian-Pacific operations.

United States, Motor Vehicle Parts, Motor Vehicle Parts Manufacturing, Automobile equipment and supplies industry, Automotive parts industry, Automotive parts, Delphi Corp.

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Who's news: Forbes Inc

Article Abstract:

Forbes Asia has a new vice president, William P. Adamopoulus.

Periodicals, Periodical Publishers, Periodical publishing, Forbes Asia

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