Coke Canada is getting $400M boost

Article Abstract:

Coca-Cola Ltd. of Toronto, Canada, is allocating C$400 million in Canada over the next three years in an attempt to entice consumers to switch to its softdrink product, Coke. The company is spending the money to expand and improve its operations, invest in technology and boost its marketing. About 14% of the C$400-million in investment will be spent on marketing over the next three years, totaling about C$18.7 million in each of the three years. A substantial amount of Coke's marketing expenses in Canada for 1998 will be allocated on local media promotions, with focus on radio spots.

Soft Drink Manufacturing, Capital expenditures, Company Planning/Goals, Bottled Soft Drinks, Soft drinks, Coca-Cola Ltd., Article

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What co-operation's all about

Article Abstract:

Bristol Communications creative director Colin Thornton relied on a unique idea to promote grocery chain Atlantic Co-Op and separate it from its competitors. Thornton used stories about how Co-Op helped communities in which it had stores. One of this is about the fish plant that closed in the town of Cheticamp in Cape Breton. The fishermen feared they would lose their jobs, but Co-Op discussed with the fishermen how they can buy the plant back and run it themselves. Thornton praised Co-Op for having the guts to do the TV spots since the dialogues were ad-libbed.

Use of services, Contracts & orders received, Advertising Agencies, Supermarkets and Other Grocery (except Convenience) Stores, Supermarket Chains, Co-op Atlantic

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Back at the helm

Article Abstract:

High Liner Foods Inc., formerly National Sea Products with headquarters in Lunenbug, Nova Scotia, unveiled a new logo as part of its comprehensive packaging. On the new logo, Captain High Liner takes the center stage. This is because the Captain is not only associated by consumers with the company but also with concepts, such as trust, quality and good value. The company will also introduce new product lines, such as Ringos and round fish stick for children.

Marketing procedures, Seafood Products, Seafood Product Preparation and Packaging, Seafood, High Liner Foods Inc.

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