Coke, Pepsi introduce cans in fight for Indian market

Article Abstract:

Coca-Cola Co, and PepsiCo. launched canned packages of their respective softdrink brands in India. Coca-Cola was the first to unveil its canned products in the Indian market in Jan. 1996 but PepsiCo quickly followed in Apr. 1996. Aside from its brand-name products, Coca-Cola also reintroduced a local cola brand called Thums Up after realizing a strong potential demand for the product. Both companies, however, admit that canned softdrinks will not become a major sales area because of their high production costs. At most, canned softdrinks would only account for 10% of all Indian sales. Meanwhile, Baskin-Robbins USA Co. has added several new outlets in India, hoping to capture a larger share of the local ice cream market.

Ice cream and frozen desserts, Ice Cream and Frozen Dessert Manufacturing, Ice Cream, Foreign operations, Product introduction, India, Dairy products industry, Ice cream industry, PepsiCo Inc., PEP, Baskin-Robbins USA Co.

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Coke expects more growth

Article Abstract:

Soft drink firm, Coca-Cola Co. forecasts continued strong sales in double-digit figures in its operations in China. Coca-Cola already has 21 joint-venture bottling facilities throughout China with another 10 facilities nearing completion. Coke holds as much as one third of the carbonated drinks-market share in the country, vying for superiority with PepsiCo Inc. Company sales increased by 24% in the first quarter and 28% in the second quarter of 1998.

Forecasts and trends

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Coca-Cola enlists the handicapped of New Delhi to sell its products

Article Abstract:

The Coca-Cola Company is employing the physically handicapped of New Delhi, India to sell its products, and helping the company compete with Pepsi through socio-civic programs. The company has so far signed up 25 individuals for the program. Coca-cola, however, is having problems with some of its sellers seeking to gain more profit from including other beverages in the selection of beverages they sell.

Human resource management, Employment, Physically disabled persons, New Delhi, India

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