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Company bets everything on $200 million pair of legs

Article Abstract:

Braun has developed a breakthrough technique for removing unwanted hair without pain. The new product, called Silk-epil, uses a multi disc tweezer system for hair removal and gently pulls hair out individually from the root, unlike other products that rips out bunches of hair.

Author: Yasnowsky, Paige Clements
Publisher: Bauer Publishing Company, L.P.
Publication Name: First for Women
Subject: Business, international
ISSN: 1040-9467
Year: 1996
Personal care appliances industry, Silk-epil (Shaver)

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Company bets everything on $200 mil pair of legs; breakthrough technique for removing unwanted hair without pain

Article Abstract:

Braun has developed a painless hair removal device called Silk-epil that functions by using a multidisc tweezer system. Silk-epil is painless because it gently removes hair individually as compared with old devices which rip out bunches of hair with a a vibrating metal coil.

Author: Yasnowsky, Paige Clements
Publisher: Bauer Publishing Company, L.P.
Publication Name: First for Women
Subject: Business, international
ISSN: 1040-9467
Year: 1996
Health and beauty aids, Personal care products

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No more unwanted hair!

Article Abstract:

Suggestions are presented on how women can make use of new improvements to get tid of unwanted body hair. Techniques for removing hair include depilatories, shaving, depilatories, and electrology, and waxing, particularly the new Brazilian bikini wax.

Publisher: Bauer Publishing Company, L.P.
Publication Name: First for Women
Subject: Business, international
ISSN: 1040-9467
Year: 2001
Equipment and supplies, Shaving

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Subjects list: Product development, Hair, Hair removal, Braun
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