The secrets of the truly successful

Article Abstract:

Management experts have generally overlooked the many high performing small and medium-sized companies which have established strong positions in their particular sectors. Some have achieved market shares of 70-90%, and were global operators before the concept of globalisation was really understood. Such companies include Hauni, which leads the world market for cigarette machines, Webasto, the leading supplier of sunroofs and auxiliary heating systems for cars, Barth, the world market leader in hops and hop products, and Gerriets, a producer of theatrical scrims and decorations.

Small business, Market share

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Hermann Simon on Marketing: An interview by Reinhard Hunerberg, with commentaries

Article Abstract:

Hermann Simon talks about a wide range of topics, ranging from marketing concepts and marketing models, to marketing as a profession and marketing via the Internet. The topics also include, pricing strategy, the Internet, globalization, and marketing culture. Peter Doyle, John Walsh, and Reinhard Hunerberg provide the commentaries.

Marketing procedures, Marketing, Models, Analysis, Interview, Beliefs, opinions and attitudes, Marketing models, Walsh, John (American television show host), Simon, Hermann, Doyle, Peter, Hunerberg, Reinhard

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Individualised pricing: boosting profitability with the higher art of power pricing

Article Abstract:

Research is presented concerning the increase in profitability which can be generated by business enterprises who manage a price customization policy. The identification of the value a customer places on a product is discussed.

Prices and rates, Business enterprises, Price control, Price regulations

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