Company profiles: Kellogg Espana SA

Article Abstract:

Kellogg Espana SA is the dominant player in the breakfast cereals market of Spain with a volume share of 65.5% in 1997, with plans to double sales from 1998 to 2000. The firm, present in the local market since 1978, boasts the most extensive range of breakfast cereals in the country. Kellogg's products are divided into family and children's cereals, of which the leading brand is Smacks, and followed by Choco Krispies and Corn Flakes. Kellogg employs an estimated 180 people and operates a modern facility in Valls, which manufactures 25 million kilos of breakfast cereals per year.

Comment:

Dominates breakfast cereals market of Spain with volume share of 65.5% in 1997, with plans to double sales from 1998 to 2000

---

Market shares: breakfast cereals: manufacturers

Article Abstract:

Kellogg has remained the dominant player in the breakfast cereals market of Spain in 1997 with a volume share of 65.5% as private label grows. The company has been in the market since 1978 and its products are deemed having the highest quality, with its name being synonymous with breakfast cereals. Kellogg allots a great amount to advertising in an effort to keep a high profile of its products which has proven successful. At the same time, private label strengthened its volume share by 3.1 percentage point to represent 9.5% in 1997.

Comment:

Remains the dominant player in the breakfast cereals market of Spain in 1997 with a volume share of 65.5% as private label grows

---

Major markets: food: the German market for breakfast cereals: company profiles: Kelogg Deutschland GmbH

Article Abstract:

Kellogg Deutschland GmbH, a subsidiary of US biggest cereal maker Kellogg Corp., is the dominant player in Germany's cereals market, with 47% of the market by value in 1997. The company, formed in 1963, also has 67.6% market share of the family cereals sector and 55.3% of the children's cereals sector in 1997. In addition to Cornflakes, Kellogg's other popular brands are All Bran, Frosties, Special K, Smacks and Rice Krispies (Reis Krispies in Germany). Kellogg has a presence in the specialty cereals and muesli markets,

Comment:

Is the dominant player in Germany's cereals market, with 47% of the market by value in 1997

Strategy & planning, Germany, Demographics, Kellogg (Deutschland) GmbH, All Bran, Cornflakes, Frosties, Rice Krispies, Smacks

Similar abstracts:

• Abstracts: Major markets: food: the German market for breakfast cereals: market sectors: children's cereals: volume trends
• Abstracts: Major markets: food: the German market for breakfast cereals: total market size: sectoral performance: volume
• Abstracts: Major markets: food: the German market for breakfast cereals: total market size: market performance. Distribution retail: breakfast cereals
• Abstracts: Company profiles: Nestle Espana SA. Company profiles: Gallina Blanca Purina SA. Companies & their strategies: key players: breakfast cereals

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.