Company profiles: Leche Pascual SA

Article Abstract:

Pascual Leche SA is the leading domestic presence in the breakfast cereals market in Spain with a mere market share of 8.4% by volume. The firm, a unit of Grupo Pascual, is a large food-making operation with products ranging from fruit juices and milk to butter and cream. Pascual Leche entered the local cereal market through a purchase of Cereales Expandidos in 1991 and targeted smaller supermarkets and traditional shops. The effort to concentrate on these distribution channels is part of its strategy to distinguish its products from other brands and position them as a premium range.

Comment:

Is the leading domestic presence in the breakfast cereals market in Spain with a mere market share of 8.4% by volume

Pascual Leche SA

---

Company profiles: Weetabix Ltd

Article Abstract:

Weetabix Ltd. has control of a small share of the breakfast cereal market in Spain, held by its three separate cereals being sold in the domestic market. The firm, products of which are being marketed by Gallina Blanca Purina SA as the sole distributor, is positioned within the health and diet niche for adult consumers. Weetabix's products include the traditional Weetabix, Weetaflakes and Alpen Muesli. Alpen Muesli touts a recipe originating from Switzerland that incorporated fruit and nuts and Weetabix breakfast biscuits.

Comment:

Controls a small share of breakfast cereal market in Spain, held by its three separate cereals being sold in the domestic market

Weetabix Ltd.

---

Similar abstracts:

• Abstracts: Company profiles: Nestle Espana SA. Company profiles: Gallina Blanca Purina SA. Companies & their strategies: key players: breakfast cereals
• Abstracts: Company profiles: Kellogg Espana SA. Major markets: food: the German market for breakfast cereals: company profiles: Kelogg Deutschland GmbH

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.