Company profiles: Quaker Oats Iberia SA
Article Abstract:
Quaker Oats Iberia SA has a presence in Spain that is limited to the adult segment of the domestic breakfast cereal market with overall volume share of less than 2%. The company, a unit of a US-based firm with the same name, offers two lines of cereals consisting of the traditional Quaker Oats and the Cruesli brand. Quaker Oats has four separate varieties within the Cruesli brand, but recently rolled out a chocolate variety under the brand Choco Muesli. Quaker Oats posted a decrease of 18.2% to a turnover of Ptas900 million in 1995, a decline partly attributed to increased polarization within the breakfast cereals markets in which smaller players suffer.
Comment:
Has a presence in Spain limited to adult segment of domestic breakfast cereal market with overall volume share of less than 2%
Publication Name: Market Research Europe
Subject: Business, international
ISSN: 0308-3446
Year: 1998
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Company profiles: Novartis Nutrition SA (Sandoz Nutrition)
Article Abstract:
Novartis Nutrition SA is the new company that replaced Sandoz Nutrition SA with a position limited by its presence only in health segment of the Spanish breakfast cereal market. The new firm is the product of the merger between Ciba-Geigy Ltd and Sandoz Ltd in 1996, as a replacement for the specialist nutrition operations. Sandoz, which is synonymous with health foods, is well places to benefit from current trends towards diet-oriented foods. Novartis posted an increase of 3.5% in turnover in 1996 compared to results in 1995, while advertising expenditures rose by 8.2% equated to 2% of turnover.
Comment:
Is new co that replaced Sandoz Nutrition with post limited by presence only in health segment of Spanish breakfast cereal market
Publication Name: Market Research Europe
Subject: Business, international
ISSN: 0308-3446
Year: 1998
User Contributions:
Comment about this article or add new information about this topic: