Company profiles: Unilever NV/Plc

Article Abstract:

Unilever NV/Plc is an Anglo-Dutch company, which was created in 1930 with the merger between Margarine Unie and Lever Brothers. The company ranks number two largest consumer packaged goods company in the world, selling products in over 160 countries. The company's products include food and beverages, soaps and detergents, personal care products and specialty chemicals. Its skin care brands include Pond's, Elisabeth Arden, Vasenol and Leocrema. Its 1996 acquisition of Helene Curtis gave it a strong presence in the US hair care market. The company is among the top maker of facial cleansers and moisturizers in the US and has the biggest budget for promotions and advertising. The company plans to reorganize and set up specific business groups to concentrate on specific product categories.

Comment:

Ranks number two largest consumer packaged goods company in the world, selling products in over 160 countries

United Kingdom, Corporate Images, Unilever NV/Plc

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Company profiles: Barilla GeR F'lli

Article Abstract:

Barilla Alimentare SpA, a subsidiary of Barilla G&R Fratelli SpA, is 51%-owned by the Barilla family and 49%-controlled by Buehrle of Switzerland. Barilla, which has five wholly-owned pasta subsidiaries based in Italy, operates 18 industrial sites and maintains controling interest in 11 companies. Barilla's main food products include sweet and savoury biscuits, cakes and pastries, bakery products pasta and pasta sauces. It is the dominant manufacturer of sweet and savoury biscuits in Italy and reported a turnover of L3,316 billion and net profits of L73 billion in 1995.

Comment:

Is 51%-owned by the Barilla family and 49%-controlled by Buehrle of Switzerland

Italy, Food & Kindred Products, Food Manufacturing, Barilla Alimentare SpA

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The Benelux market for textile washing products: company profiles: Unilever NV

Article Abstract:

Unilever NV is the Netherlands subsidiary of Unilever, the Anglo-Dutch multinational group, and is one of the world's biggest multinational corporations. The firm boasts of operations ranging from food in Asia to household products in northern Europe. Unilever NV is ranked third in the textile washing products market in Benelux, a region consists of Belgium, the Netherlands and Luxembourg. Unilever has a share of value sales of 17% in 1997.

Comment:

Is the Netherlands subsidiary of Unilever, the Anglo-Dutch multinational group, & is one of world's biggest multinational firms

Netherlands, Company Data, Unilever Group

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