Computer-dating the customer

Article Abstract:

Many large retailers have ventured into database marketing, tracking the shopping habits of their customers by computer to better cater to their needs. Customer data can tell a retailer what, when and where each customer is likely to buy, which helps purchasing and store-location planning.

Usage, Information management, Database marketing

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Change at the check-out

Article Abstract:

Retailing has gone from small shops to one of the world's largest and most powerful industries. The revolution was fueld by the rise in disposable income, the change in control of the supply chain from supplier to retailer, and the use of information technology.

History

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Checkout accountants: retailers in banking

Article Abstract:

Stores that sell clothing, groceries and other consumer items in UK are starting to offer services such as credit cards, investment products and loans. They are hoping to gain more customers this way, but could face financial risks by entering this market.

Financial Services, Finance and Insurance, United Kingdom, Financial services industry, Services

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