Consistency pays off

Article Abstract:

Vancouver-based chain Keg Steakhouse and BarEs new advertisement promises excellent food, friendly service and a relaxed ambience. The advertising campaign is not aimed at attracting new customers but at increasing the frequency of the current users.

Restaurants & Food Service, Food Services and Drinking Places, Service industry machinery, not elsewhere classified, British Columbia, Restaurant industry, Keg Restaurants Ltd.

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The problem with cold turkey

Article Abstract:

The new humorous television advertising campaign launched by NicoDerm for decreasing smoking habits among young people is discussed.

Canada, Radio, TV, publisher representatives, TV Advertising, Media Representatives, Pharmaceutical preparations, Pharmaceutical industry, Television advertising, Antismoking movement

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In from the cold

Article Abstract:

The features of first video advertisement campaign launched by refrigerator manufacturing firm Frigidaire Co. are discussed.

United States, Refrigeration and heating equipment, Heating, ventilation, and air conditioning industry, HVAC industry, Video tape advertising, Videotape advertising, Frigidaire Co.

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