Consumers in the transition to a market economy: Hungary, 1989-1992

Article Abstract:

Hungary is one of the countries that has experienced economic transformation since the watershed in central Europe in 1989. Its consumer market has dramatically changed as evidenced by the widespread increase of new products, increased advertising and the death of old brands. Research from 1989-1992 was done on the perception of Hungarian consumers of their marketplace and their reaction to market changes.

Analysis, Economic aspects, Hungary, Consumer goods, Attitudes

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A comparison of satisfaction outcomes associated with adapted and non-adapted products: domestic versus imported washing machines in Turkey

Article Abstract:

Quality was found to be the primary determinant of customer satisfaction based on research of imported versus adapted domestic washing machines purchased by Turkish consumers. While satisfaction was highest among consumers who purchased imports, the domestic manufacturers' locally-focused strategies, such as product support services, pose a competitive challenge to global exporters.

Turkey, Washing Machines, Household Laundry Equipment Manufacturing, Household laundry equipment, Comparative analysis, Customer satisfaction, Washing-machines, International marketing

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Situational segmentation in the international marketplace: the Japanese snack market

Article Abstract:

Situational factors which include physical, social temporal features of the purchase process, are studied to determine its influence on Japanese consumer perceptions of snack products. Situational segmentation is shown to be an effective approach.

Japan, Snack foods industry, Market segmentation

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