Cool jobs

Article Abstract:

Three individuals with uncommon jobs talk about their careers. Stefan Fraticelli, a foley artist, discusses the perks of his work and the need for creativity. Brian Morin, a beer chef, talks about the nature of his occupation, which involves the use of beer in preparing food. Graig Abel, the official photographer of the Toronto Maple Leafs, discusses how he got his job.

Photographers, Sound effects (Performing arts), Cooks, Chefs, Morin, Brian, Abel, Graig, Fraticelli, Stefan

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Tie me up, please: Why true creativity blossoms with constraints

Article Abstract:

Creative communication as is used in advertising, works best within a given brief, forcing the art director or writer to conceptualize within the confines of rules and parameters. Such restrictions should be used to sharpen the focus of the artist and to control and direct his creative thinking.

Advertising, Creative ability, Creativity, Instructions

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Nip 'n tuck promo

Article Abstract:

Ed Lowe, a cosmetic surgeon is ecstatic at the response to his 'Extraordinary Makeover Event', which is a promotional campaign cum contest. The statistics of the entries and hits to his web sites are presented.

Sales Promotion, Analysis, Sales promotions, Plastic surgeons, Lowe, Ed

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