Corporate Integration and Market Liberalisation in the EU

Article Abstract:

European countries differ so greatly in national culture and economic barriers that it is doubtful that a truly Single European Market will ever exist. Greater efficiency throughout the European marketplace can be obtained, however, by the selective deregulation of certain industries. Immediate attention should be given to the deregulation of core functions such as company law and taxation. Business management should work within their national framework to create further organisational efficiency.

Analysis, Europe, Business-to-business market, Business to business market, Single European market

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Transnational marketing joint ventures: a viable market penetration strategy in the EU?

Article Abstract:

Transnational joint ventures within the European Union are intrinsically unstable, probably because of poor performance and the lack of cooperation between partners. An investigation of the performance of such joint ventures shows that they are undertaken to control and protect existing markets in the foreign markets, while there is little evidence of the transfer of knowledge and expertise.

Joint-Venture Management, Research, Joint ventures, European Union, Strategic alliances (Business)

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Multiple forces in component localization in China

Article Abstract:

The dilemma faced by Multinational companies located overseas is about sourcing supplies, locally and by importing. A study of 27 UK-invested MNC subsidiaries in China is undertaken to examine the factors acting for and against component localization. A framework that can assist companies in sourcing strategy generation and implementation is presented.

United Kingdom, China, General services, Production management, Imports, Multinational Corporations, Purchasing, International business enterprises, Materials, Strategic planning (Business)

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