Corporate objectives, risk taking and the market: the case of Cadbury Schweppes

Article Abstract:

The confectionary and beverage firm, Cadbury Schweppes PLC, introduced a new business strategy in Spring 1997 which they called Managing for Value. The aims of the Managing for Value plan were not only aimed at making a profit but also focused on other objectives which involved some expenditure, such as reducing pollution, and on addressing the needs of managers and other employees. The neo-classical model of corporate activity would stress the need for firms to make a profit. Large firms also have to cope with changes in the global market, such as increased costs and competition.

Analysis, Management, International business enterprises, Multinational corporations, Business planning, Strategic planning (Business), Cadbury Schweppes PLC

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Trade, investment flows and international production

Article Abstract:

Multinational companies may carry out foreign direct investment (FDI) in order to take advantage of the best locations for production. Service sector companies cannot easily store goods, and interaction between producers and consumers tends to be closer. Manufacturing companies can trade before carrying out FDI, but service companies tend to go directly for FDI. Honda Europe is an example of a company that initially exported to Europe from Japan before investing in Europe in order to benefit from liberalized trade inside the European Union.

Foreign investments, Economic aspects, Investments, Automobile industry, Honda Europe N.V.

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Game theory, oligopoly and collusion

Article Abstract:

Recent research has looked at the 'game theory' analytical method devised by professors John Von Neumann and Oskar Morgenstern. This considers decision-making in situations where the future of those who have differing aims is interconnected, such as in an oligopoly situation. The research has used examples of fictitious companies in various market positions to test this analytical method, especially looking at the counter-strategy which a rival company is likely to adopt in response to a marketing campaign or a new product launch.

Research, Oligopolies

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