Cotton Ginny gets earthy new image

Article Abstract:

Cotton Ginny will don a new look that projects a more earthy and natural feeling and will test the idea through two new test stores in Pickering, Ontario. The concept, which was developed by The Watt Group of Toronto, Ontario, also involves store employees acting as models in magazine ads for a more realistic approach. The retailer will also drop the word 'Plus' from the Cotton Ginny name to avoid confusion among consumers.

Cotton Ginny

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Sol aims for higher Quebec growth

Article Abstract:

Oland Specialty Beer of Toronto, Ontario, a division of Labatt Brewing Company Ltd, has launched an advertising campaign in Quebec in the summer of 1999 to promote the Mexican beer brand Sol. The campaign, which was created by ad agency Bos of Montreal, Quebec, includes humorous English and French television commercials, in-store displays and print advertisements in two of Quebec's weekly newspapers.

Breweries, Beer & Ale, Oland Specialty Beer

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Women drive auto marketing efforts

Article Abstract:

Women are increasing their influence in the automobile industry and have launched several initiatives at creating a more favorable automobile environment. In Canada, two auto magazines aimed at women have been launched. The magazines are an indication that women are becoming an significant source in the automobile industry as consumers and as executives.

Automobile Manufacturing, Automobiles

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