India car market lures big guns
Article Abstract:
India's car market has attracted some of the world's large automobile manufacturers. In 1998 and the first half of 1999, automakers such as Ford, Mercedes-Benz, Hyundai, Fiat, Daewoo and Mitsubishi have introduced new models in the country. Although not all were successful, those that did not fared well are still planning to inroduce new models in 2000. Chrysler, Volkswagen and Renault are planning to enter the market in 2000.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2000
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India's ad agencies adjust to slower growth
Article Abstract:
Advertising agencies in India have managed to cope with the industry's continued slow growth which started in 1995. In 1998, agency revenues failed to reach 20% for the first time since 1990. Large Indian agencies managed to stay profitable by undercutting each other and cutting costs. Cost cutting measures include laying off employees and moving from the traditonal four-level reporting structure to three-level one.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 1999
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Economic slowdown fails to dampen ad spends by India's top marketers
Article Abstract:
Advertising spending by the 250 companies in India in 1998 increased by 25% despite the country's economic slowdown. Only two of India's top 10 advertisers had lower marketing investments in 1998 than in the previous year. These two are tobacco company ITC, India's second-biggest advertiser, and electronics firm Videocom. Hindustan Lever remained the country's top marketer, with a 62% increase in ad spending.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 1999
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