Hillebrand markets through wine club

Article Abstract:

Hillebrand Wineries, based in Ontario, Canada, created a wine club as part of a move to boost the company's ties with consumers and offer an alternative route to purchase wine. The firm offers "Hillebrand by Request" program to club members who want two bottles of wine, recommended by Hillebrand's in-house chef, delivered at their houses every month. Customers will pay between C$25 and C$35 for a delivery, such as the September 1998's 1997 Harvest Gamay Noir and 1996 Trius Chardonnay selections.

Wineries, Marketing/Advertising Methods, Wine, Article, Hillebrand Wineries

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Media tread softly after attacks

Article Abstract:

Air Canada removed all of its advertising immediately after the Islamic terrorist attacks on the World Trade Center and the Pentagon.

Scheduled Airlines, Scheduled Air Transportation, Air Transportation, Scheduled, And Air Courier Services, Airlines, Air Canada

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Pinball wizards

Article Abstract:

Companies like Toronto's Splashworks create simple online video games, called advergames, to promote company web sites.

On-Line Information Services, Videotex & Teletext, Telegraph & other communications, Industry Market Data, Internet services, Splashworks

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