Country-of-origin effects on purchasing agents' product perceptions: an Australian perspective

Article Abstract:

Country-of-origin effects in the context of industrial purchasing behavior were examined using a large-scale survey of Australian purchasing agents, which explored quality perceptions for machine tools and component parts from 17 countries. To avoid the confusion which stems from emerging production patterns where design and manufacturing functions are often geographically separate, questions were asked in relation to either country-of-design or country-of assembly. A number of hypotheses were generated and tested with data obtained from 277 respondents. (Reprinted by permission of the publisher.)

Research, Australia, Product quality, International trade, Beliefs, opinions and attitudes, Purchasing agents, Rules of origin (International trade), Rules of origin

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Exploring the relationship between perception and performance: priorities for action

Article Abstract:

A performance-perception model suggests that managers should understand the types of service quality factors for their own services and be aware of the various links between perception and performance to design, measure and manage their service. The information will allow managers to determine priorities for action and thereby get the best result from a minimum effort in terms of performance improvement.

Management Functions NEC, Performance, Analysis, Organizational change, Customer service, Career development, Services industry workers, Service industries workers

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