Creative Eye

Article Abstract:

Brian Hickling, creative director with Halifax-based Corporate Communications Ltd., reviews the recent advertising campaigns of WestJet, CIBC Unlimited Chequing Account, Toronto Zoo, and Cabot Habitat for Humanity.

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Creative Eye

Article Abstract:

A critical evaluation of the advertising campaigns of some major Canadian beer companies is presented. The ads intent to promote conscientious drinking among audience.

Malt beverages, Brewing industry, Breweries

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Creative eye

Article Abstract:

A review of four recent Canadian campaigns, including Bell Canada, Maple Leaf Foods, Kraft Dinner and Dove, is presented.

Communications, Broadcasting and Telecommunications, Telephone Communication, FOOD AND KINDRED PRODUCTS, Telecommunications services industry, Telecommunications industry, Food industry, Communications industry, Bell Canada, Kraft Canada Inc., Rankings, Maple Leaf Foods Inc., Food and beverage production/distribution software

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