Creativity versus performance

Article Abstract:

An overview is presented of the round-table discussion on o Performance-based marketing and emerging new paradigms.o Some of the agency leadersE views during the discussion are presented, including the relationship between marketers and agencies, risk aversion, measurement of marcom ROI, longer-term ROI, return on involvement, compensation versus performance success, and creativity versus ROI.

Analysis, Marketing industry, Creative ability, Creativity

---

Boxers are in

Article Abstract:

The advertising campaign launched by Calgary based Communication Incorporated in alliance with Prostrate Cancer Research Foundation of Canada is discussed. This campaign will highlight blue boxers pin created by Clausen.

Alliances, partnerships, Advertising Activity, Usage, Advertising, Alliances and partnerships, Endowment of research, Research endowments, Cancer education, Boxer shorts

---

ROI or else

Article Abstract:

The opinions of marketers on measuring the work of advertising agencies with relation to return on investment are presented.

Evaluation, Surveys, Return on investment, Rate of return, Marketing executives

Similar abstracts:

• Abstracts: Learning genetic algorithm parameters using hidden Markov models. A general steady state distribution based stopping criteria for finite length genetic algorithms
• Abstracts: Evaluating the shop-wide performance effect of pooling synergy with analytical models
• Abstracts: Great asper-ations. Global's gamble . A slice of life
• Abstracts: The hucksters are gone. You can go home again. The measurement question
• Abstracts: Friends, Resolution alter voting terms for merger. HBOS, as appetite for debt wanes, aids banking affiliate

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.