The hucksters are gone

Article Abstract:

The Association of Canadian Advertisers is holding the inaugural conference of the newly formed Sponsorship Marketing Council of Canada on April 22, to address the issues arising out of sponsorship marketing, and to help marketers enhance their investment returns.

Advertising, Conferences, meetings and seminars, Marketing industry

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You can go home again

Article Abstract:

According to "Delayed Life Transitions: Trends and Implications," a study conducted by the Vanier Institute of the Family in Ottawa, there is an increasing trend for young people to delay their entry into adulthood.

Science & research, Research, Analysis, Young adults, Adulthood

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The measurement question

Article Abstract:

The significance of the evaluation tools being developed by a number of marketing companies to measure the return on investment (total value) of event sponsorships is discussed.

Capital funds & cash flow, Methods, Measurement, Valuation, Return on investment, Rate of return, Evaluation, Event marketing

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