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Business, international

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The web to go

Article Abstract:

Companies in Canada are realizing the potential of mobile web as a marketing tool. Mobile web is a website that is available in mobile device, which means that owners of mobile handsets will have access to these websites 24 hours a day since they do not turn them off. The costs of building a .mobi webstie are discussed.

Author: Rendon, Paul Mark
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2007
Forecasts, trends, outlooks, Usage, Forecasts and trends, Company Web site/Web page, Web sites (World Wide Web), Market trend/market analysis, Web sites, Growth, Company growth, Mobile marketing

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In pursuit of Purple Cows

Article Abstract:

Sean Moffitt, the president of Agent Wildfire Strategy & Communications in Toronto, offers tips on breaking away from conventional methods and being innovative and daring in marketing new products.

Author: Moffitt, Sean
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2004
Management dynamics, Executive changes & profiles, Advertising, Management, Officials and employees, Executives, Marketing industry, Company business management, Moffitt, Sean

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Subjects list: Canada
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