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Creative eye

Article Abstract:

Stanfield's advertising for underwear gets extra points for the performance by the wimp and the good mnemonic at the end. Joe Fresh's ad fails to differentiate itself from other clothing brands. The ads for Aero and Science World are also reviewed.

Author: Starkman, Aaron, Leps, Stephen
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2007
Advertising, Advertising and Related Services, Advertising Activity, Apparel & Related Products, Apparel Manufacturing, Underwear and Nightwear Knitting Mills, Women's and Children's Undergarments, Consumer Advertising, Women's & Children's Undergarments, Clothing and dress, Clothing, Underwear, Science World

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Creative eye

Article Abstract:

Television advertisements of Mr. Lube, Subway Alberta, IGA Marketplace and Dairy Farmers of Canada are presented and evaluated.

Author: Murphy, Tom
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2007
Radio, TV, publisher representatives, TV Advertising, Media Representatives, Television advertising

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Subjects list: Canada, Evaluation
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