Cultural differences in, and influences on, consumers' propensity to adopt innovations
Article Abstract:
A study examining the relationship between national culture and adoption of new ideas, products, or behavior, so as to bring a contrast between innovative and imitative behavior, is presented.
Publisher: Emerald Group Publishing, Ltd.
Publication Name: International Marketing Review
Subject: Business, international
ISSN: 0265-1335
Year: 2006
Analysis, Creative ability in science, Scientific creativity, Culture, Civilization
Publication Name: International Marketing Review
Subject: Business, international
ISSN: 0265-1335
Year: 2006
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Consumers' product evaluations in emerging markets: does country of design, country of manufacture, or brand image matter?
Article Abstract:
The effect of brand image and the country of origin on consumer behavior in emerging markets is described.
Publisher: Emerald Group Publishing, Ltd.
Publication Name: International Marketing Review
Subject: Business, international
ISSN: 0265-1335
Year: 2007
Economic aspects, Emerging markets, Brand image, Author abstract
Publication Name: International Marketing Review
Subject: Business, international
ISSN: 0265-1335
Year: 2007
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Comment about this article or add new information about this topic:
Consumer ethnocentrism: an integrative review of its antecedents and consequences
Article Abstract:
A study examining the antecedents and consequences of consumer ethnocentrism, is presented.
Publisher: Emerald Group Publishing, Ltd.
Publication Name: International Marketing Review
Subject: Business, international
ISSN: 0265-1335
Year: 2006
Publication Name: International Marketing Review
Subject: Business, international
ISSN: 0265-1335
Year: 2006
User Contributions:
Comment about this article or add new information about this topic:
Subjects list: United States, Demographic aspects, Consumer behavior, Consumer behaviour, Forecasts and trends, Market trend/market analysis
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