Customer base analysis: partial defection of behaviorally loyal clients in a non-contractual FMCG retail setting

Article Abstract:

The three classification methods such as Logistic regression, automatic relevance determination neutral networks, and Random forests are used to predict the partial defection of behaviorally loyal customers in a non-contractual fast-mover consumer goods sector.

United States, Network analysis (Planning), Consumer goods industry, Regression analysis

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Local branding in a foreign product category in an emerging market

Article Abstract:

A study examines consumer behavior toward foreign brands in local market conditions. The development of a brand image by local marketers is detailed.

India, Emerging markets, Brand image

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Interactive effects of appeals, arguments, and competition across North American and Chinese cultures

Article Abstract:

The cross-cultural analysis of data, pertaining to the effects of appeals and arguments on consumers in North America and China, is presented.

China, Marketing, North America, Methods, Economic aspects, Statistics, Statistics (Data)

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