DENMARK: TELE DANMARK LAUNCHES PR CAMPAIGN

Article Abstract:

Danish public phone company Tele Danmark launches an advertising campaign, not for a product but for the company itself. CEO Henning Dyremose says the aim is to change the old image of Tele Danmark as an old monopoly giving customers bad service. Although the campaign is aimed towards potential customers, Dyremose also hopes it will have an effect on the political system. Many see Tele Danmark as competing with small companies. This is not the case, since Telia, Mobilix, and others are owned by big foreign companies. Dyremose says it would be nice if all phone companies were seen as equals players and be given equal opportunities to compete on the market.

Advertising

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DENMARK: TELE DANMARK TO EXPAND IN EUROPE

Article Abstract:

Tele Danmark, the Danish telecom, will continue making acquisitions in Europe. In the past twelve months, the company has invested about DKr 4bn (USD 1.8bn) abroad, and MD Henning Dyremose expects that SBC Communications, which has acquired Tele Danmark's owner Ameritech, will continue supporting Tele Danmark's expansion strategy. Henning Dyremose says there are several potential acquisition objects, but doesn't wish to mention any specific company.

Strategy & planning, Acquisitions & mergers, Tele Danmark A/S

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DENMARK: TELE DANMARK HAS CLOSED DOWN DIVISION

Article Abstract:

Tele Danmark, the Danish telecom, has closed down its R&D division. The reason is considered being SBC Communications', Tele Danmark's principal shareholder's, attitude towards this kind of activities. In the US, telecom companies usually purchase R&D results from outside.

Research & development outlays, AT&T Inc.

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