Defining an era

Article Abstract:

Modern advertising professionals may not recognize the name of J.J. Gibbons, but his innovative ideas shaped the future of the advertising business in Canada. He built the first Canadian full-service agency, J.J. Gibbons Ltd., in 1900, a company that had total control of all the components of a client's advertising campaign. The remarkable advertising campaigns produced by Gibbons and his agency are described.

Services information, Services, Practice, Influence, Gibbons, J.J.

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Comrades in arms

Article Abstract:

The increasing market share of Calgary based newly formed advertising agency Comrade Inc. is discussed. This agency is formed by industry experts Thelton McMillian and Darren Murata.

Market share, Management, Company business management, Advertising executives, Company market share, McMillian, Thelton, Murata, Darren

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Getting your foot in the door

Article Abstract:

The author presents tips on how young creative employees can break into the business of advertising. Topics include never apologize, use of professional examples, and never give up.

Interviewing Techniques, Employment interviewing, Study and teaching, Advertising

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