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Business, international

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Direct response marketing

Article Abstract:

Direct marketing is a measurable and targeted method of marketing products and services to clients and prospects. Using tools such as direct mail, direct response television or radio, telemarketing or e-marketing yields results that can be evaluated in a timely manner. Direct mail, direct response television and direct marketing suppliers are further discussed.

Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2007
Direct Mail Advertising Svcs, Direct Mail Marketing, Direct mail advertising, Direct-mail advertising

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Go west, Movie Central

Article Abstract:

The author profile of Corus Entertainment advertising campaign. Topics include the use of radio advertising, direct marketing, and television advertising.

Author: Dibson, Sarah
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2003
Radio Broadcasting, Radio, TV, publisher representatives, TV Advertising, Media Representatives, Advertising, Advertising Activity, Radio broadcasting stations, Radio Advertising, Radio broadcasting industry, Television advertising, Corus Entertainment Inc.

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First impressions

Article Abstract:

The use of elaborate packaging as an effective marketing tool, to set a good impression of the brand on the customer, is discussed.

Author: Gerlsbeck, Rob
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
Management dynamics, Packaging Methods, Management, Usage, Company business management, Packaging, Brand image

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Subjects list: Methods, Canada, Direct marketing
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