Denmark: Illegal import of soft drinks

Article Abstract:

After the tax for soft drinks was raised to Dkr1.65(US$0.20) per litre the illegal import increased drastically, and it is estimated that the illegal import for the first six months of 2001 amounts to one eight of the Danish breweries sales. This threatens Danish companies and leads to the government loosing tax revenues amounting to DKr100mn according to the trade association for the Danish soft drink producers. The tax will not be changed until after the end of 2003 at the earliest, according to a statement by the government.

Foreign trade, Bottled and canned soft drinks

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DENMARK: CUSTOMER SATISFACTION ON SOFT DRINKS

Article Abstract:

Coca-Cola obtains the highest score, 81, on customer satisfaction among soft drink producers, according to the latest Dansk Kundeindex, the Danish Customer Index. Faxe obtains the score 78, Pepsi 75, Albani 73, Saltum/Rorkjaer 70 and Harboe 69. Even on customer loyalty, Coca-Cola obtains the highest score, 76, followed by Saltum/Rorkjaer 72, Faxe 70, Harboe 68, Pepsi 65 and Albani 64.

United States, Marketing procedures, Research Findings, Coca-Cola Co. (Atlanta, Georgia)

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