Developing a brand performance measure for financial services brands

Article Abstract:

A consumer-based brand measure was developed for corporate financial services brands, with no universal approach for measuring brand performance. Literature review and 20 depth interviews suggest that brand loyalty, consumer satisfaction and reputation constitute the brand performance measure.

Evaluation, Brand image

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New services margin/high success discriminators

Article Abstract:

The results of a binary logistic regression analysis on new Portuguese financial services, which examine the strategic and environmental factors that measure the success or failure of new services, are presented.

Portugal, Analysis, Environmental aspects

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Managing improvisation within change management: lessons from UK financial services

Article Abstract:

A study, based on the information from UK financial services sector, on improvisation and its benefit in the management of change in organizational life, is presented.

United Kingdom, Forecasts, trends, outlooks, Organizational history, Company restructuring/company reorganization, Reorganization and restructuring, Company organization, Industry forecasts

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