Developing a market orientation: an organizational strategy perspective

Article Abstract:

Increased customer information, a more competitive market and relatively poor economic aspects emphasize the importance of a corporate marketing orientation strategy. A study shows that the long-term performance of a business is directly related to its market orientation and that corporate orientation changes must be made with the corporate structure assisting in the transition. The organizational structure and the orientation of management and personnel to the marketing strategies were also found to be proportional to performance.

Evaluation, Marketing management

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Markets as networks: editorial introduction

Article Abstract:

Several paradigms on the behavior of markets as autonomous networks of economic exchange between actors have emerged. These pertain to structural and dynamic characteristics shared with social networks, policy networks and industrial networks composed of actors, resources and activities. Several case studies of markets-as-networks analysis from a prescriptive and a descriptive perspective are mentioned.

Market Research

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An empirical analysis of consumer durable replacement intentions

Article Abstract:

Durable consumer goods are more likely to be replaced in inverse relation to their condition and age. Research on replacement decisions concerning home appliances shows that what is being measured affects the results and that condition and age factors significantly affect buying decisions. The study was designed to be independent of other replacement decisions and first purchase decisions.

Research, Marketing, Consumer behavior, Durable goods

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