Developing global segments and forecasting market shares: a simultaneous approach using survey data

Article Abstract:

The framework involved in developing a sound marketing strategy for launching a product is discussed. Strategies for international managers on estimating global market potential for products and services in a competitive market are presented.

Market Targeting & Approach, Methods, Market strategy

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Learning about foreign markets: are entrant firms exposed to a oshock effecto?

Article Abstract:

The evolution of entrant-firm managers' perceptions of familiarity with the local business environment after market entry is discussed. The way in which firms can improve their entry into global markets is also discussed.

World market, International markets, Market entry

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Determinants of Korean and Japanese new product performance: an inter-relational and process view

Article Abstract:

The success of South Korean and Japanese firms in launching new products in global markets is discussed. A survey is conducted to identify the determinants of new product development (NPD) and details are presented.

South Korea, Japan, Product Development, Market Research & Product Development, Time to market

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