On the use of structural equation models for marketing modelling

Article Abstract:

The role of structuring equation models in marketing modeling is discussed.

Market Research, Models, Marketing management, Marketing, Marketing models

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Development and cross-cultural validation of a short form of CSI as a measure of optimum stimulation level

Article Abstract:

A shortened seven-item variant of the change seeker index is proposed as an alternative tool for the measurement of the optimum stimulation level in different consumer behaviors. The results show that the seven-item version of the CSI is superior to its conventional 95-item counterpart in terms of psychometric characteristics. Moreover, the shortened version exhibited better nomological validity.

Research

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Exploratory consumer buying behavior: conceptualization and measurement

Article Abstract:

Exploratory acquisition of products (EAP) and exploratory information seeking (EIS) are related but distinct factors of exploratory buying behavior. EAP is more associated with sensory stimulation seeking as implied by a willingness to take risks, inherent innovativeness and tolerance for ambiguity. On the other hand, EIS is more related to cognitive forms of stimulation seeking as indicated by curiosity and a need for cognition.

Psychological aspects, Analysis, Purchasing, Curiosity

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