Diageo aims to beat system: U.K. group hopes to change way its liquors are sold in U.S

Article Abstract:

Diageo PLC is changing its method of selling liquor in the United States, through the use of 5-year distribution agreements and sophisticated marketing. A market share of 23% is now held by Diageo, after it gained control of Seagram 18 months ago.

United Kingdom, Acquisitions & mergers, Market share, Goods & services distribution, Alliances, partnerships, Global Marketing, Channels of Distribution, Mergers, acquisitions and divestments, Company acquisition/merger, Contracts, Distribution, Diageo PLC, Company market share, International marketing, Distribution agreements

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Small liquor company has given a new twist to brand marketing

Article Abstract:

The author examines the novel marketing of expensive liquors by Sidney Frank Importing Co. Topics include product management, advertising campaigns, and global marketing strategy.

Marketing Management, Administration of Marketing, Product management, Advertising campaigns, San Diego, California, Product image, Global strategy (Marketing), Sidney Frank Importing Co.

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Bacardi's test: care, feeding of Grey Goose

Article Abstract:

Recently, Bacardi Ltd. acquired Grey Goose vodka. It now must try to broaden sales without damaging the product's cache as an exclusive drink for those with refined tastes.

Distilled and blended liquors, Distilleries, Bermuda, Vodka (Raw), Vodka, Bacardi Ltd., Grey Goose (Alcoholic beverage)

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