Digital cable begins in Toronto region

Article Abstract:

Look Communications started marketing its digital multipoint distribution system in the greater Toronto, Canada, area on Aug. 4, 1998, via community papers, mall kiosks and the like. The marketing campaign, with Bos of Toronto as ad agency, will also include a major newspaper push in mid-September 1998, with Hamilton, Canada, Burlington, Canada, and the Niagara Peninsula area scheduled for October 1998. Look, which says it is not competing with conventional cable, will go after the "fringe rural" market, urban households and commercial clients such as hotels.

Print Media, Direct Broadcast Satellite TV Providers, Cable and Other Program Distribution, Demographics, Satellite television, Satellite television industry, Look Communications, BOS

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Cambridge offers mall sponsorships

Article Abstract:

Cambridge Shopping Centres Ltd. of Toronto, Ontario, is running a National Partnership Program which will provide various degrees of sponsorship to large advertisers. Advertisers can market their goods and services to the 210 million patrons of the 42 Canadian malls which Cambridge operates. Cambridge hired advertising agency LA Ads Inc. to collaborate with it on the National Partnership Program. LA Ads Inc. president John McAuliffe noted that malls provide a more enhanced sensory environment compared to magazines or television advertising.

Land Subdivision and Land Development, Marketing procedures, Company Planning/Goals, Geographic, Consumer Attitudes, Shopping Center Developers, Cambridge Shopping Centres Ltd., LA Ads Inc.

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Hostess' heroes

Article Abstract:

Hostess Frito-Lay snack foods are ably represented by Strateco Strategic Communications Group and Capital C. Marvel superheroes serve as spokesmen for the brands.

Advertising agencies, Food preparations, not elsewhere classified, All Other Miscellaneous Food Manufacturing, Spokesperson, Food Products NEC, Food, Hostess Frito Lay, Strateco Strategic Communications Group

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