Tiny bubbles, big business

Article Abstract:

The onset of the new millennium is being used by champagne marketers to encourage more people to buy the product. Marketers claim that there might be a shortage of champagne, which goad consumers to purchase the product rather than risk facing a fizzless New Year. To further entice consumers into buying champagne, most bottles would have special millennium labels, gift boxes and wrappers. There would also be special events, contests and discounts to promote the sale of champagne at the start of a new millennium.

Effervescent Wines, Sparkling wines

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Sweet on icewines

Article Abstract:

Icewine constitutes from 25% to 50% of Canadian wine revenues. Marketing efforts out side of Canada will be long-term and involve a great amount of hard work.

Wines, brandy, and brandy spirits, Marketing/Advertising Methods, Wine

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P.E.I. to brand well-grown foods

Article Abstract:

Foodtrust has been established to help food producers to market their products.

Food & Kindred Products, Food Manufacturing, FOOD AND KINDRED PRODUCTS, Alliances, partnerships, Channels of Distribution

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