Disney reaps rewards of portraying movie 'Mulan' as audiences wanted

Article Abstract:

Walt Disney has successfully marketed the animated movie 'Mulan,' which was based on a Chinese legend, in Hong Kong and Taiwan by launching a campaign tailored for the two markets. In Taiwan, the distributors made posters that show the heroine mounted on a horse before an expansive Chinese landscape. In Hong Kong, the posters feature a play up on Chinese culture by superimposing the calligraphy for honor, intelligence, courage and inner grace against a mountain background. Laura Folta, marketing manager for Buena Vista Film, the distributor in Taiwan, said they want to portray the heroine Mulan as a war hero who conquers the world.

Comment:

Successfully markets movie 'Mulan' in Hong Kong and Taiwan by launching campaign tailored for the two markets

Marketing procedures, Hong Kong, Motion Picture Production, Motion Picture and Video Production, Walt Disney Co., Movie production

---

A battle may be brewing at Wei-Chuan

Article Abstract:

Wei-Chuan Foods Corp. may be the subject of a takeover battle by Tsing Hsin (Cayman Islands) Corp as indicated by the proxy votes being requested by families who dominate Wei-Chuan's board of directors. Ben Robertson, a food-industry analyst at ABN Amro Asia, said the buying of proxy votes reflect that the families' control is not secure. Tsing Hsin, parent of a noodle-maker in China, acquired a 30% stake in Wei-Chuan just two months ago. A senior Tsing Hsin official, however,mentioned the probability that the family dominating Tsin may own over half of Wei-Chuan shares.

Comment:

May be subject of a takeover battle by Tsing Hsin (Cayman Islands) Corp as shown by solicitation of proxy votes

Crop Production, Stockholder data, Food, Wei Chuan Foods Corp.

---

Franchises lure entrepreneurs in Taiwan; as chains abound, the island's business culture is preserved

Article Abstract:

More and more Taiwanese businessmen are becoming interested in establishing a franchise business. The number of franchise stores in Taiwan have risen to approximately 25,000 in 1998, in various kinds of businesses ranging from English-language teaching schools to tea shops. Business ownership is a respected tradition in Taiwan. The establishment of a franchise operation allows entrepreneurs to get into Taiwan's retail industry much faster than if they would go about it alone.

Organizational history, Lessors of Nonfinancial Intangible Assets (except Copyrighted Works), Franchising, Retail industry, Retail trade, Businessmen, Franchises

Similar abstracts:

• Abstracts: France resolves outstanding issues. Thomson plan to release hidden value. France close to decision on Thomson-CSF
• Abstracts: The appeal of convertibles: gaining access to Taiwan's pricey market. Hong Kong property shares provide a hedge against yuan devaluation
• Abstracts: Rosneft's treasure chest. Clash of the Macedonian titans. Devaluation of Sergei Kiriyenko's government
• Abstracts: Japan's amazing ability. Japan's tender spring. Hold on, Japan's busy
• Abstracts: Sun sets on monitor makers: many shift production to sites outside Taiwan. Monitor makers to link up: alliance would form world's No. 4 producer

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.