Disney skips the products in tie-in deal with China

Article Abstract:

Walt Disney Co. limited the marketing campaign for the computer-animated feature film 'Toy Story' in China to selling merchandise such as books and apparel. Sorely missing from the campaign are Disney's licensed toys of the film's lead characters. A spokesman for Disney's Asian operations says China's high import taxes for licensed products and problems concerning copyright prevent Disney from establishing licensing arrangements with Chinese companies. The absence of licensing deals, however, do not prevent Chinese companies from selling counterfeit toys.

Motion picture and tape distribution, Motion Picture Distribution, Motion Picture and Video Distribution, Entertainment industry, Licensing agreements, Movie distribution, Buena Vista International Inc., Toy Story (Motion picture)

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Toy makers look to TV to boost sales in China

Article Abstract:

Toy manufacturers operating in China are now using TV as a powerful marketing tool for their products. Toys based on TV-show characters are in great demand, mostly because of the popularity of the TV shows in which they appear. Toy makers are coordinating the release of their products with TV programming not only to push sales but also to help limit the impact of piracy. The Chinese toy market has not been very big but the increasing popularity of kids' TV shows coupled with the rising number of TV sets in urban areas promises to change the situation.

Evaluation, Television programs

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These toymakers are playing for keeps. Made in Indonesia: husband and wife team specializes in survival. (PT Ramashinta Citra Kreasi)

Article Abstract:

Marietta and Widjonarko Tjokroadisumarto of the Indonesian to manufacturer PT Ramashinta Citra Kreasi discuss their business strategies and emphasize their conservative spending.

Strategy & planning, Market information - general, Indonesia, Management, Widjonarko, Tjokroadisumarto, PT Ramashinta Citra Kreasi

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