Do the right thing

Article Abstract:

A number of marketers in Canada appear to be taking another run at ethical posturing more than 10 years after the environmental movement awoke the collective conscience of corporate Canada in the late 1980s. The ethical positionings of these companies in 2000 differs from that of their counterparts in the 1980s in that they are more selective. Whatever their motives, having a social conscience can pay off in terms of consumer patronage.

Advertising, Corporations

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TV at the check out

Article Abstract:

The increasing advertising on digital television networks rather than conventional television channels is discussed.

Forecasts, trends, outlooks, Radio, TV, publisher representatives, TV Advertising, Media Representatives, Usage, Forecasts and trends, Television advertising, Market trend/market analysis, Digital television

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Supply and Wii-mand

Article Abstract:

The shortage of Wii Nintendo's video games during Christmas season in Canada is discussed.

Electronic computers, Prepackaged software, Electronic Computer Manufacturing, Market information - general, Household audio and video equipment, Market share, Personal & Home Computers, Japan, Consumer electronics industry, Supply and demand, Computer games, Computer game, Company market share, Nintendo Company Ltd.

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