Where's the price tag?
Article Abstract:
It appears that the cost of individual television commercials are taboo questions in the Canadian advertising industry. An advertising agency executive attributed the industry's reluctance to reveal television commercial production budgets to the fact that such budget information belongs to clients and is therefore confidential. She also noted that such information could also be taken out of context if it were made public. However, fierce competition in the 1990s and clients' tight financial requirements have made the problem of high margins in television commercial production a thing of the past.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2000
User Contributions:
Comment about this article or add new information about this topic:
Condos find their niche
Article Abstract:
Some of condominium developers' projects are geared toward families, retirees and singles, satisfying clients' preference to live within their own social groups and age. According to Kathy Kinnear, president of Cresford Developments, the space the developers are marketing to different income groups is unique, has excellent location and superior amenities. Developers believe that understanding their target market is essential to their businesses.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 1999
User Contributions:
Comment about this article or add new information about this topic:
Why is everyone cheering?
Article Abstract:
Programmers, distributors and advertisers are unanimous in their approval of the CTRC's new rules on licensing digital pay and specialty television channels. The new rules, released on Jan 3, 2000, succeeded in avoiding a repetition of a major mistake committed by the CTRC in 1996. Instead of the old analog/digital and digital-only licenses, the CRTC licenses a full range of channels for digital.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2000
User Contributions:
Comment about this article or add new information about this topic:
- Abstracts: Bring on the gap decade and learn at the University of Life. We need to learn to cherish the treasures we have at home
- Abstracts: Slimming the Bretton Woods duo. Back in the driving seat. A quiet, Stern voice
- Abstracts: Amer Group returns to profit on strength of its Wilson unit. Preliminary results give a 7.5% boost to Adidas shares
- Abstracts: When the big get bigger. Long hot summer. Teen radio's quasi-comeback
- Abstracts: Drawing on a common bond. Their cup runneth over. When the sky's the limit