Drawing on a common bond

Article Abstract:

Hema-Quebec was formed in 1998 to assume responsibility of the management of Quebec's blood system from the Canadian Red Cross. Its primary function is to provide blood and blood products to Quebec hospitals. The agency has spent roughly $1.5 million on advertising and promotion since its inception in 1998, of which $1 million has been spent on purchasing media. Its advertising de-emphasizes the agency's name and logo in favor of themes that would create an emotional bond between blood donors and blood recipients.

Advertising, Blood Banks & Collection Centers, Blood and Organ Banks

---

When the sky's the limit

Article Abstract:

Air Transat Inc's focus on the leisure travel market has enabled it to keep a precarious lead over its competitors, which includes Royal Aviation and Canada 3000. Moreover, the airline's adoption of vertical integration enabled it to be affiliated with retail travel agencies and suppliers of holiday-package tours. Aside from this, Air Transat has other brand recognition strategies, including event sponsorship and classified and outdoor advertising.

Air Transat Inc.

---

Their cup runneth over

Article Abstract:

Beavertails, a fast food chain based in Montreal, Quebec, attributes strong sales, particularly of its MooZoo fruit drink brand, mainly to its marketing strategy. The key element in Beavertails' marketing is the unique way that it differentiates its products from those of the competition. The MooZoo brand, for example, is unique in its packaging and distribution as well as the product itself.

Flavoring Syrup and Concentrate Manufacturing, Fruit Juice Concentrates NEC, Concentrated fruit juices, Beavertails

Similar abstracts:

• Abstracts: Dreaming of utopia and freedom on the unopen road to nowhere. Predictions sometimes prove a mere bump in the road of history
• Abstracts: King of all media. The age of television. The flashing 'i'
• Abstracts: 1992 'is upon us'. The odd couple: France, Germany. Paris in the hot seat
• Abstracts: Nora, Maria and the American dream. The next America. Let me in
• Abstracts: Giving newspapers a try. The marketing factory. TSO leapt on-strike marketing hurdle

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.