King of all media

Article Abstract:

Many viewers may already be turning to the Internet, but a recent forecast from ZenithOptimedia said that global television advertisement spending will reach 38.25 in 2008. The Beijing Olympics is also to contribute to ad spending, which is expected to reach $182.4 billion. Details on other forecasts about TV advertising are discussed.

Forecasts, trends, outlooks, Financial management, Finance, Forecasts and trends, Market trend/market analysis, Growth, Company financing, Company growth

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The age of television

Article Abstract:

The debut of Canadian television on September 6, 1952 marked the beginning of the television as the most dominant medium of advertising. The history of Canadian television advertising is discussed.

Television Broadcasting, Television broadcasting stations, History, Influence

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The flashing 'i'

Article Abstract:

Although few viewers are able to click on the Enhanced TV icon to interact with ads and shows, many advertisers are anxious to use ads of this type as they are considered to be very effective.

Strategy & planning, Television

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