E-COMMERCE SWEEPS INDIAN CORPORATE MINDSET ALONG

Article Abstract:

KPMG has conducted a survey on the use of e-commerce by Indian corporates. It surveyed 110 companies out of which 69 companies have a turnover of Rs1,000 crore and 17 companies Rs10,000 crore. The survey revealed that only four percent of respondents felt that e-commerce was not important for their business strategy. About 40 percent respondents plan to spend Rs10 lakh to Rs1 crore per annum on information technology (IT) and e-commerce will account for a large share, as e-commerce would improve customer service and improve productivity. The respondents felt that lack of legal support for electronic transactions and technical infrastructure of the trading partner are the reasons for not using e-commerce. The security of the transactions was considered as the third most important factor. Around 47 percent of the respondents pointed out the lack of payment infrastructure and 45 percent lack of trading partner's infrastructure as the reasons for not taking up e-commerce. About 19 percent said insufficient volume and availability of technology has affected their decision to take up e-commerce. (rk)(m)

Research Findings, Industry Market Data, New Electronic Marketing, Geographic, Advertising Management-Electronic Media, Electronic marketing

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OH, SOME MORE WINE

Article Abstract:

Indage (India) Ltd has initiated an extensive campaign through sampling to generate taste for its wines. The sampling is currently conducted in Mumbai and will be extended to other cities. Although it exports wine to France, the company's sales are yet to pick up in India. This is due to the low level of awareness for wines in India. The sampling is being extended to restaurants at five star hotels and also executive buffets. The company's entire range is displayed at these hotels with mini sampling glasses for customers to taste. It also sends direct mailers to target customers. Indage is also targeting food festivals, fashion houses and celebrations like Valentine's day. It has started its own wine connoisseurs club. (uh)

Comment:

Indage (India) Ltd has initiated an extensive campaign through sampling to generate taste for its wines.

Wineries, Wine, Product Test Marketing, Indage (India) Ltd.

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