E-tribalized marketing?: The strategic implications of virtual communities of consumption

Article Abstract:

The prediction by Marshall McLuhan over three decades ago that electronic media would 'retribalize' people into clusters of affiliation appears to be coming true. The advent of cyberspace is driving huge social changes, empowering consumers across the world to gather in virtual communities. To exploit such environments effectively, managers and marketers must understand the medium's revolutionary implications. Such targeting of virtual communities should include fragmentation-based segmentation, network building and interaction-based segmentation.

Information technology, Electronic commerce, E-commerce, Business enterprises

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Factors affecting success in business: management theories/tools verses predicting changes

Article Abstract:

Companies providing information services will have to continually innovate to ensure that their products are cheaper, faster, a better quality and newer than the competition. Management tools and theories can not now be used to create a successful organisation based on past performances. The speed with which technology is changing is such that a company's performance can fail very quickly. Staff need to be highly motivated and educated to ensure that their creative potential as a team is realised.

Employee Training, Human resource management, Services, Information services, Information services industry, Management training, Workers

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Shifting the strategic management paradigm

Article Abstract:

There are a number of problems with the 'predictive' and 'learning' paradigms which were widely accepted in the early stages of strategic management. In recent times, new forms of organisation have evolved, and it has been necessary to look at new models of strategic management. These include the 'transformational' paradigm, which is suitable for bridging discontinuities and often gives a high priority to collaboration with other companies.

Models, Strategic planning (Business)

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