Easier to earn points

Article Abstract:

Malaysia Airlines, Singapore Airlines and Cathay Pacific introduced frequent-flyer programs that will give passengers the chance to earn points even in economy class, as part of their plans to step up competitive efforts. The airlines previously offered frequent-flyer points to business and first-class passengers. Cathay, which has joined an alliance of airlines led by British Airways, is offering Asia Miles to allow every passenger to obtain points. Singapore Airlines offers the KrisFlyer program and has also aligned with other airlines that will honor the frequent-flyer program of Singapore Airlines. The Enrich program from Malaysia Airlines offers free memberships and 2,000 mileage points upon enrollment before Feb. 1, 1999.

Comment:

As well as Malaysia Airlines & Singapore Airlines introduce frequent-flyer programs

Marketing procedures

---

Rivalry reroutes airline perk

Article Abstract:

Cathay Pacific Airways, Singapore Airlines and Malaysian Airline System have decided to end their five-year-old Passages frequent flyer program on Jan. 31, 1998, in favor of their individual programs as they face increased competition for passengers and attractive global alliances. The three Asian rivals will have initiate their own programs in October 1998 though members can still redeem Passages points until Jan. 31, 1998. Some expressed satisfaction over the announcement as this would allow for better rewards program in the process.

Comment:

Ends Passages frequent flyer program with Cathay Pacific and Singapore Airlines on 1/31/98

---

Cathay rattles rivals

Article Abstract:

Cathay Pacific Airways' move to create a massive global alliance with four major international carriers could intensify airline competition in Asia and force its rivals to establish similar ties with other carriers. The Hong Kong carrier announced on Sep. 27, 1998, that it has established an alliance with British Airways, AMR Corp.'s American Airlines, Canadian Airlines and Qantas Airways of Australia. The alliance, called oneworld, will have a combined fleet of 1,524 planes providing service in 632 destinations in 138 countries.

Comment:

Move to form a global alliance w/ 4 major intnl carriers could intensify rivalry in Asia & force rivals to form similar ties

Similar abstracts:

• Abstracts: Hair styling products. Salon hair products
• Abstracts: How to save Japan's banks. Hard bargains. The plot thins
• Abstracts: Indignant, up to a point. The law's web. Arresting Pinochet
• Abstracts: Nicoderm first off the mark with ads. Mapping out opportunities
• Abstracts: Canada still wary of U.S.-style drug ads. St. Willy's style of almost bank-bashing. Healthcare moves online

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.