Nicoderm first off the mark with ads

Article Abstract:

Hoechst Marion Roussel of Laval, Quebec, unveiled a new marketing campaign to promote Nicoderm nicotine patches. The Canadian federal government shifted the product to non-prescription status from prescription status. IMS Canada indicated that nicotine-patch sales to Canadian hospitals and pharmacies increased by 24% to C$26.2 million in 1997. Hoechst hired Publicis SMW of Toronto, Ontario, to produce a television commercial dubbed "Last Cigarette" to run for 30 seconds. Novartis Consumer Health will be marketing Habitrol nicotine patches soon. Johnson & Johnson-Merck plans to promote Nicotrol nicotine patches as well.

Use of services, Marketing procedures, Contracts & orders received, Research Findings, Industry Market Data, Advertising Activity, Account Activity, Anxiety Control Drugs NEC, Hoechst Marion Roussel, Antianxiety agents, Johnson & Johnson-Merck, Novartis Consumer Health, IMS Canada, Publicis SMW, Habitrol, Nicoderm, Nicotrol

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Mapping out opportunities

Article Abstract:

Marketers of pharmaceutical preparations in Canada can use Spatial Data Integration software to improve their performance. This kind of program organizes information regarding clients of the healthcare industry. Statistics Canada, Compusearch, AC Nielsen, Walsh Canada, and IMS Canada are just some of the data providers for such information mapping services. The Institute for the Future director Paul Saffo predicted that those tools which permit people to conceptualize then execute sophisticated concepts will be the most important.

Strategy & planning, On-Line Information Services, Company Planning/Goals, Pharmaceutical Preparations, Medical Database Vendors, Drugs, Health care information services, Professional practice software, Compusearch Corp., Statistics Canada, Walsh Canada

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