Effects of personality on service quality in business transactions

Article Abstract:

A study was conducted to determine the relationships among a salesperson's personality, service quality perceived by purchase representatives, and personality similarities between salespeople and purchase representatives. Findings show that a salesperson's agreeableness was negatively related to the responsiveness perceived by purchase representatives. Salesperson neuroticism was also negatively related to perceptions of assurance, empathy, and service quality.

Behavior, Sales personnel, Salespeople, Personality, Personality traits, Report

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A stage model of international brand development: The perspectives of manufacturers from two newly industrialized economies-South Korea and Taiwan

Article Abstract:

A stage model of international brand development consisting of international branding, the Small Business Growth Stage Model and the Internationalization Process model is proposed through case studies in South Korea and Taiwan. The results indicate that variance across industries might influence the construction of the stage model of international brand development.

Taiwan, South Korea, Forecasts, trends, outlooks, Forecasts and trends, Market trend/market analysis, Globalization, International marketing

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Acculturation and the influence of ethnicity on market orientation of African and Caribbean companies in Britain

Article Abstract:

The effects of assimilation and ethnicity on the market orientation of Caribbean and African service firms in the UK are discussed.

Public affairs, Social aspects, Foreign corporations, Acculturation, Minority business enterprises, Assimilation (Sociology), Black business enterprises

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