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Business, international

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Electronic transportation marketplaces: a transaction cost perspective

Article Abstract:

Research on Internet marketing of transportation services is presented, using an analytical framework based on transaction cost economics. The method renders the procurement process into a make-versus-buy scenario; the advantages and disadvantages of Internet transportation service marketing are then discussed.

Author: Goldsby, Thomas J., Eckert, James A.
Publisher: Elsevier B.V.
Publication Name: Industrial Marketing Management
Subject: Business, international
ISSN: 0019-8501
Year: 2003
Marketing procedures, Transportation, TRANSPORTATION SERVICES, Support Activities for Transportation, Marketing, Transportation industry, Company marketing practices, Overhead costs

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Firm size, web site content, and financial performance in the transportation industry

Article Abstract:

An overview is presented on the web sites of the top 100 freight transportation firms in the US, focusing on interactive and informational content, how company size relates to Internet utilization, and how Internet utilization affects financial performance.

Author: Ellinger, Alexander E., Lynch, Daniel F., Hansen, John D.
Publisher: Elsevier B.V.
Publication Name: Industrial Marketing Management
Subject: Business, international
ISSN: 0019-8501
Year: 2003
United States, Freight Transportation, Evaluation, Freight transportation industry

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An analysis of select web site practices among supply chain participants

Article Abstract:

An analysis is presented on potential correlations between Web site practices and company characteristics, including firm age, type, and size; how long the company has been utilizing the Internet; and the proportion of profits derived via the Internet.

Author: Grazer, William F., Murphy, Paul R., Poist, Richard F., Lynagh, Peter M.
Publisher: Elsevier B.V.
Publication Name: Industrial Marketing Management
Subject: Business, international
ISSN: 0019-8501
Year: 2003
Services information, Services

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Subjects list: Usage, Online services, Internet services, Cable television, Technology application, Company systems management, Information management, Comparative analysis, Logistics, Business logistics, Cable television/data services, Company Web site/Web page, Web sites (World Wide Web), Web sites, Web site/Web page development
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