International marketing in Southeast Asia: Retailing trends and opportunities in China

Article Abstract:

The article classifies China's various forms of retailing and examines market entry by international retailers. Benefits brought by international retailers to Chinese businesses include marketing and management skills, systems, and processes.

China, Retail Trade, Management dynamics, Management, Retail industry, International aspects, Company marketing practices, Company business management

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Guest editorial International marketing in the Asia-Pacific region

Article Abstract:

The introduction to the special issue uses gaps in current literature and recent trends to identify areas for future international marketing research on the Pacific Rim region.

Market Research, Pacific Rim, Market Research & Product Development, Editorial, Marketing research

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International marketing and the Asia-Pacific Region: developments, opportunities, and research issues

Article Abstract:

The growth of international firms and international marketing in Asia is discussed.

Science & research, Asia, Global Marketing, Multinational Corporations, Research, International business enterprises

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